Premium Domains

Premium domain names describe specific products or services (e.g. Toys.com or Cleaning.com), entire industries (e.g. Eventmanagement.com or Consulting.com), are very short (e.g. Ud.com or 19.com) or names that are just easy to remember and to brand (e.g. Base.com or Premium.com).



Generally English dot com domains are more valuable than the identical dot net, dot org and dot info version and most ccTlds (e.g. .de or .co.uk). In contrast ccTlds in native language can be more valuable than the same domain name with a dot com or dot net extension. Probably the domain name Kredit.de (German: "Loan", sold for approx. USD 1,1m in 2009) has a higher value than Kredit.com.

Most premium domain names receive traffic from direct type-ins. Sometimes other websites linked to the domain name and the premium domain name gets additional referral traffic. These domains have all been previously registered. Therefore you have to buy top domain names on the secondary market by their respective owners. An alternative is the snapping of domain names. Specialized snap services catch deleted domain names on behalf of their clients.

The values of premium domains grew almost continuously during the time, although they were adversely affected by the economic downturn that followed the burst of the dot com bubble. The sale of Business.com for USD 7.5m in 2003 marked the highest reported domain transaction for nearly 3 years, until Sex.com was sold around USD 12.0m in 2006. In 2007, Porn.com changed its hand for USD 9,5m and Fund.com for nearly USD 10m in 2008.